{"product_id":"positioning-the-battle-for-your-mind-by-al-ries-and-jack-trout-paperback","title":"Positioning: The Battle for Your Mind by Al Ries and Jack Trout (Paperback)","description":"\u003cp\u003ePositioning: The Battle for Your Mind by Al Ries and Jack Trout is a classic of marketing strategy from McGraw-Hill. The book explains how brands, products and even people can claim a distinct place in a crowded market by shaping how they are perceived in the customer's mind. Packed with real examples, it remains essential reading for marketers, entrepreneurs, advertising students and anyone building a brand.\u003c\/p\u003e","brand":"McGraw-Hill","offers":[{"title":"Default Title","offer_id":51053593067739,"sku":"9780071373586","price":43.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/1690\/4667\/files\/9780071373586.jpg?v=1793970583","url":"https:\/\/bookplume.com\/products\/positioning-the-battle-for-your-mind-by-al-ries-and-jack-trout-paperback","provider":"Book Plume","version":"1.0","type":"link"}