Invisible Influence: The Hidden Forces That Shape Behavior by Jonah Berger (Paperback)

Invisible Influence by Wharton professor Jonah Berger, author of Contagious, explores how the people around us shape the choices we make, from what we buy to the careers we choose. Drawing on research and engaging examples, Berger explains when we imitate others, when we try to stand out and how understanding these forces can help us make better decisions. A smart, readable paperback from Simon & Schuster.